INDUSTRY · HEALTHCARE & MEDTECH

Modern growth without the compliance risk.

Healthcare organizations are often running outdated acquisition systems while consumer expectations for digital experience have moved ahead of them. The real challenge isn't just getting more patients — it's doing it without exposing PHI, violating HIPAA, or creating front-desk bottlenecks that defeat the purpose.

What clients in this sector buy for

More qualified patient acquisition, fewer manual intake bottlenecks, compliance-safe tracking.

Where the friction shows up

HIPAA-risky tracking setups

Standard Facebook and Google pixels accidentally scrape patient data from contact and booking forms — creating compliance exposure with every campaign. Most healthcare teams don't know it's happening until someone audits the pixel.

Phone-tag and manual intake

Front-desk workflows absorb hours that should be spent on care coordination. Leads who booked online still require three calls before they show up. Recall and reactivation happen only when someone manually exports a list.

Disconnected patient data

Scheduling systems, EHRs, and marketing platforms don't talk. Past-patient records can't be used for compliant reactivation campaigns. Attribution is guesswork.

How the work gets shaped

→Server-side tracking (CAPI) that strips PHI before any conversion data touches a third-party platform
→AI intake assistants and automated recall flows that reduce phone-tag without adding headcount
→HIPAA-aware analytics architecture with clean attribution to paid and organic sources
→Secure patient portals and intake flows built for mobile-first, low-friction onboarding

Problems this usually maps to

Capabilities involved

Proof from this sector

Custom product & infrastructure

System consolidation

Point-of-care protocol decisions routed through one guided workflow

This is a fit if users need a guided protocol or decision workflow in one lightweight embeddable experience instead of a PDF, deck, or heavy app.

Clinical Compass is a point-of-care protocol decision workflow, not an intake or CRM system. It uses progressive disclosure and JSON-backed pathways to guide clinicians through the next protocol decision in a lightweight interface that can be embedded anywhere as static HTML, CSS, and JavaScript.

Product workflow build · project

Client context: Clinical protocol workflow

Protocol decision workflowProgressive disclosure UXJSON-backed pathwaysStatic embed deliveryVanilla HTML/CSS/JS implementation

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Local growth & visibility

Conversion lift

75% more online bookings — primary care conversion rebuilt

This is a fit if patients already look for care like yours, but the site and booking path lose them before they schedule.

PrimaryCare Indy rebuilt patient-facing booking architecture and local-intent service structure to convert more qualified visits into scheduled appointments. Online bookings increased 75%.

Project engagement · project

Client context: PrimaryCare Indy · Primary care practice network · Indianapolis, IN

Patient booking conversion flowService architecture by care intentLocal visibility entry pathsTrust and clinical context on conversion pages

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Local growth & visibility

Conversion lift

+35% patient bookings — urgent conversion flow rebuilt

This is a fit if people search for urgent care and you need a fast, clear path from search to booked visit.

UrgentCare Indy rebuilt urgent-intent site pathways and online check-in architecture so patients could move from need to booked visit with less friction. Patient bookings increased 35%.

Project engagement · project

Client context: UrgentCare Indy · Urgent care network · Indianapolis, IN

Urgent booking and check-in flowOnline check-in pathUrgent care trust and clarity on the conversion pathLocal search entry points aligned to booking

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If this matches what you are navigating, the next step is a conversation.

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