Attribution diagnostic
See how much of your revenue you can actually explain
This tool estimates how much of your pipeline and revenue is truly attributable versus hidden behind weak tracking confidence and unattributed activity.
Inputs
Last period's pipeline and reporting
Result intro
This is the high-level picture
If your clarity score is low, the issue is not just reporting. It is decision quality.
Bad attribution does not just hide what is working. It trains you to invest in the wrong things.
Output
Clarity signal
Clarity score
59/100
Attribution is workable
Estimated attributable revenue
$312,000
Period revenue with a credible source attached.
Visit → Lead rate
6.7%
Derived from monthly visits and leads.
Blended paid CAC
$577
Monthly ad spend divided by customers won.
Lead → Qualified
35.0%
Qualified → Opportunity
33.9%
Opportunity → Customer
27.4%
Revenue per customer
$18,462
A low clarity score means you are not really running a feedback system. You are running guesses with nicer charts.
See proof that improved attribution clarity and operational visibility
Need a clearer measurement system? These engagements show how attribution was rebuilt so channel decisions could finally be defended.