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Selected work

Proof beats promises.

Outcomes you can trace — strategy, systems, and execution — without the vendor runaround.

Flagship proof

Anchor cases — full context, metrics, and what changed.

317 BBQ case study cover

Hospitality · Brand Identity, Visual Storytelling & Web

317 BBQ

Great BBQ that nobody could taste through the screen — until now.

120% increase in time on site
Open case study
Hoosier Boy Barbershop case study cover

Local Retail · Brand Identity · Web & Booking

Hoosier Boy Barbershop

A brand so rooted in Indiana it couldn't be confused for anyone else.

90% more online bookings
Open case study
Systems built inside this engagement
Hoosier Boy BarbershopDual-sided owner + client product
Supporting cases
Riley Bennett Egloff LLP case study cover

Legal · Embedded Marketing · Digital Transformation

Riley Bennett Egloff LLP

Seven years inside one of Indianapolis's most respected law firms. Every marketing channel. Every client touchpoint.

7+ year engagement
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Tuohy Bailey & Moore LLP case study cover

Legal Services · Brand Identity & Web

Tuohy Bailey & Moore LLP

A law firm with 200 years of experience. A brand that finally showed it.

45% bounce rate reduction
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Creative proof

From the studio

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DarlingMarTech

Marketing strategy and technology for small businesses and startups.

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Indianapolis, IN · jacob@jacobdarling.com