Documented outcomes — not pitch deck claims.

Brand identity system rebuilt with consistent standards

This is a fit if you need a clear logo, type, and color system before you invest in a new site or campaigns.

Black Letter engagement focused on a brand identity system build: positioning clarity, visual consistency, and foundational brand standards for future execution.

Project engagement · project

Client context: Black Letter · Brand identity project

+212% qualified leads

This is a fit if you get interest from campaigns and events but lose qualified people between handoffs, CRM stages, and reporting.

Eight manual processes automated. Static directory rebuilt into a live training pipeline. Strategic ownership tied positioning, lead capture, and measurement together.

18-month fractional engagement · fractional

Client context: Graston Technique® · Healthcare training · SaaS-adjacent

95% less manual overhead

This is a fit if your team is drowning in manual steps between CRM, events, the website, and support—and you need serious time back without new headcount for handoffs.

Custom workflow layer replaced eight separate manual handoffs. Real-time map search, CRM-connected updates, and clear pipeline views from ad hoc to operational.

18-month fractional engagement · fractional

Client context: Graston Technique® · Healthcare training · Marketing automation

+35% patient bookings — urgent conversion flow rebuilt

This is a fit if people search for urgent care and you need a fast, clear path from search to booked visit.

UrgentCare Indy rebuilt urgent-intent site pathways and online check-in architecture so patients could move from need to booked visit with less friction. Patient bookings increased 35%.

Project engagement · project

Client context: UrgentCare Indy · Urgent care network · Indianapolis, IN

Local visibility up, calls and forms tied to sources and jobs

This is a fit if you buy leads or ads in a local market and need to see which efforts produce booked jobs, not just form fills or star ratings in isolation.

Call tracking, form sources, and ad spend were connected so booked work could be traced back to channels. Search visibility in target service areas moved to the first page for priority terms; high satisfaction scores stayed a supporting signal, not the primary proof of marketing lift.

Ongoing fractional engagement · fractional

Client context: Russell Painting · Local service business, Indianapolis metro

75% more online bookings — primary care conversion rebuilt

This is a fit if patients already look for care like yours, but the site and booking path lose them before they schedule.

PrimaryCare Indy rebuilt patient-facing booking architecture and local-intent service structure to convert more qualified visits into scheduled appointments. Online bookings increased 75%.

Project engagement · project

Client context: PrimaryCare Indy · Primary care practice network · Indianapolis, IN

Point-of-care protocol decisions routed through one guided workflow

This is a fit if users need a guided protocol or decision workflow in one lightweight embeddable experience instead of a PDF, deck, or heavy app.

Clinical Compass is a point-of-care protocol decision workflow, not an intake or CRM system. It uses progressive disclosure and JSON-backed pathways to guide clinicians through the next protocol decision in a lightweight interface that can be embedded anywhere as static HTML, CSS, and JavaScript.

Product workflow build · project

Client context: Clinical protocol workflow

3× repeat bookings, fewer no-shows, strong local reviews

This is a fit if you run an appointment-based local business and need booking, reminders, and reviews to work together without a full enterprise CRM roll-out story.

Hoosier Boy connected public booking, CRM, reminders, and review asks so repeat visits and show-up rates improved. Repeat bookings about tripled, no-shows dropped with reminder automation, and Google ratings stayed in the high 4.9 range.

Project engagement · project

Client context: Hoosier Boy Barbershop · Local service business · Indianapolis, IN

68% completion rate — high-intent leads from interactive diagnostic

This is a fit if you want a structured quiz or diagnostic on your site that turns browsers into named leads and routes them in CRM by problem type.

An interactive marketing strategy diagnostic built as a lead-generation product. Buyers self-qualify by working through a structured clarity framework. Output is a prioritized problem statement and recommended first step — not a generic report.

Project build · project

Client context: Internal · Darling MarTech · Product-led lead generation · Interactive diagnostic tool

Top 3 local pack — brand + visibility built from scratch

This is a fit if you run a local venue or restaurant and need findability, reviews, and a site that match the quality of the experience.

Local BBQ restaurant with a strong product but no digital presence. Brand identity system built, Google Business Profile structured, and local SEO architecture built from zero. Ranked in the top 3 local pack for primary search terms within 6 months. Organic traffic increased 180%.

Project engagement · project

Client context: 317 BBQ · Local restaurant · Indianapolis, IN

34% of tool users registered for training within 30 days

This is a fit if your buyers have to look up complex rules (licensing, CE, compliance) and you want a self-serve path that also feeds your CRM and SEO.

A state-by-state continuing education requirements tool built as a lead-generation asset. Licensed clinicians look up their state's CE requirements, confirm Graston coursework qualifies, and register — without leaving the tool. 34% of tool users converted to a training registration within 30 days.

Project build · project

Client context: Graston Technique® · Healthcare training · Clinician certification · Continuing education